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Delivery Playbook · Roles

Product and design roles

Business Analyst and UX/UI Designer: turning needs into clear requirements and usable interfaces.

Product and design roles make sure the team builds the right thing. They work closest with the customer's product owner and users, and they stay involved after Design to validate what is built.

Business Analyst / Product Analyst

TechSoft

Turns business needs into clear, testable requirements.

Owns

  • Requirements, user stories and acceptance criteria
  • Process and data flow models
  • Traceability from requirement to test

Day to day

  • Runs discovery workshops and user interviews
  • Writes and refines the backlog with the customer
  • Clarifies edge cases and business rules
  • Validates delivered work against acceptance criteria

Use of AI: Uses AI to draft and cross-check stories and summaries; every requirement is confirmed with the customer.

Works with: Hands refined stories to Tech Lead, Designer and QA; receives feedback from demos.

UX/UI Designer

TechSoft

Designs usable, accessible interfaces and flows.

Owns

  • User flows, wireframes and design system
  • Usability and accessibility of the interface
  • Design specs for engineering

Day to day

  • Prototypes and tests with real users
  • Reviews implemented UI against the design
  • Maintains reusable components and tokens

Use of AI: Uses AI for exploration and variants; final design decisions are made and checked by the designer.

Works with: Hands specs to engineers; joins reviews to verify the result.

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Business Analyst•••••••••••
UX/UI Designer•••••••
Not involvedSupportsContributesLeads

Typical artifacts

  • Problem statement, personas and process maps
  • User stories with acceptance criteria (Given / When / Then where useful)
  • Wireframes, clickable prototypes and design system components
  • Traceability: requirement → story → test → release note

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