Outfit of The Day – An Ultimate Fashion Network
THE DAYOUTFIT OF
THE DAY
Establishing and developing an “Outfit of The Day” app for TechSoft’s customer in fashion markets
With the need to update fashion trends daily, or simply asking, ‘What should I wear today? Should I combine this skirt with a long sleeve?’ –TechSoft’s customer decided to work with us on a revolutionary idea about fashion. The goal is to connect the power of social media with the help of users in choosing their outfits for a variety of occasions and defining their fashion tastes, also assists them in select the exact labels of fashion items.
Date of project: October 2022
Service: IT solution, technical consultant, UX/UI design, eCommerce solution
Technology: Flutter, .NET, AWS, AI, Machine Learning Algorithms, Firebase
Platform: Android, iOS, Website
CHALLENGES
TechSoft’s customers have a big impact on fashion industry since they are ones of the initial influencers got so many followers on social media. People keep noticing their personal styles, accessories, trendy items and save their ideas for mixing clothes. From this inspiration, an idea blew up their minds: Why don’t we build a community for people to assist them in choosing outfit? In other words, our customers are trailblazers who put their hearts in contributing positive values to the community, therefore, they would love to engage a sustainable application for their friendly fashion group to connect people and embrace the eCommerce aspect as well. It is not only about the designation of the ideas, but it is also about the business insight where they are able to understand their clients’ needs. The problem is raised, and TechSoft is invited to join as a technical consultant and also a business analyst unit.
OBJECTIVES
The target of OOTD is to provide a platform that introduces a new way for users to interact with fashion content, allows them to decide a proper outfit from popular advice provided by another users. Specially, OOTD aims to create a space where fashion enthusiasts can connect, inspire, and receive constructive feedback from our supportive community OOTD.
Also, by offering AI-driven fashion matching, OOTD enhances users’ fashion experiences and builds their confidence in expressing themselves through clothing, offer users the possibilities to measure themselves virtually. Moreover, to optimize the user experience, OOTD supports not online for mobile devices, but also for PC/Laptop users through website. Another highlighted feature of OOTD is that users are allowed to purchase their favourite items right through the platform. Just a double-click on a small icon, they save the time for other daily tasks by directing to the website of the labels and easily purchase online.
OUR SOLUTIONS
TechSoft takes part in a very special project where both customers and our company are able to spread the energy of creativity as well as apply the business analytical strength and the technical expertise. We also offer the assistance in adjusting the platform that fits the requirements of the customers. We always put the priority to think as a user, also construct as a technician.
After having a careful dialogue with our customers, we decide to divide the process into 4 phases with 4 different functions, mainly concentrate on the model of ‘feedback loop’, in which TechSoft’s specialists are able to receive the input from the client, then examine the demands of social media users as well as study the scale of the fashion markets to suggest an effective UX/UI for customers’ application. We continue to do more research about adopting eCommerce where people can lift the limitation in finding the best in-person clothing store.
THE RESULTS
The interface is evaluated as user-friendly platform, optimizes the functionalities of the application across both computer and mobile platforms has elicited positive feedback from clients on both the Android and iOS operating systems. The application’s precise recording of feedback speed is achieved through parameters executed during the scanning operation. Also, the seamless data conversion process, coupled with intelligent suggestions, has facilitated a user-friendly experience for individuals engaging with this fashion platform. Overall, the performance is praiseworthy, and addressing minor image loading delays would further enhance the user experience.
From TechSoft’s side, we are delightful to receive positive feedback from our client for the quick response during the time we cooperated with each other. TechSoft team also recognized as one of the technology companies where provide the best solution for clients by obtain thoroughly their input and process rapidly, efficiently according to the demand to export the most capable output for the product.
